Now, I am sure you have read several articles giving their opinions on how long videos should be. 30 seconds? 2 minutes? Or 10 minutes? There seems to always be varying opinions on it.
According to Minimatters, the top ten most popular YouTube videos are between 42 seconds to 9 minutes. In reality, the length of a video depends on several factors such as the type of content as well as the purpose of your video. There is no one-size-fits-all solution!
Based on your purpose, the length of your video could be optimized in these ways:
Marketing: Videos that are made to showcase a product or service should not be too long in length. They are often videos that the audience try to avoid. Just think about those YouTube ads..
If possible, keep your marketing videos to 30 or 45 seconds. Keep it simple and straightforward.
Or better still, say it under 30 seconds if you can!
People & Blogs: Videos in this category cater to fans of video creators. These video creators can fall under a range of topics from Gaming, Fashion to Travel. To build the follower base, video creators start out making shorter (5 minutes), but more videos. However as their videos gain traction and a following over time, the optimal video length can go up to 20 minutes. This is because fans want to watch longer length videos than the normal audience.
Here are two videos from popular YouTubers PewdiePie and MyLifeAsEva.
Educational: Videos that are more educational in nature have more targeted viewers. These people search specifically for a topic or knowledge in a particular field. They expect videos that are detailed and easy to understand. Even if these videos span up to an hour, they can be split into multiple, more watchable videos.
The Google Analytics’ YouTube videos are one example of how ‘explainer’ videos should be. Notice how each video is under 10 minutes!
These are just a few of the many examples that are out there. Feel free to let us know your own experience with it!
Also, if you are just starting out or thinking about which other online video platforms to use, stay tuned for our next article where we will be comparing YouTube with other online video and social platforms in the market!
If you like what you read or simply have any feedback for us, leave them in the comment box below!