Back in 2013 when ‘Instagram for video’ rolled out, content creators were still feeling nervous about it. Before this, videos were never really in the space of content creators, unless you were making vlogs or filming professionally. Not everyone is comfortable with speaking in front of the camera. Today, most people are getting increasingly comfortable in front of the camera; sometimes too comfortable…but we will leave that aside.
Before we jump right in, I just want to give you a simple explanation of how videos on Instagram work.
Some facts about ‘Instagram for video’…
- The maximum video length is 60 seconds. Used to be only 15 seconds.
- You can add up to a maximum of 10 videos per post, or combine your videos with images for the purpose of switching it up.
- You can directly select a cover image from a specific second in your video.
- As long as a user watches your video for 3 seconds, it counts towards a video view. This may not be too accurate as 3 seconds into a video is too short to count as any type of view. However of course, if your video is only 5-seconds long, this is reasonable.
- Tip: You can make longer length videos using the Gallery feature, combining a few 60 seconds video. Even though this would only be recommended for certain types of videos such as video interviews.
So when did people start moving from Facebook videos to Instagram videos? They didn’t. Any tech-savvy person, which I am assuming all of us, should be wise enough to get on both!! Why choose when you can get the best of both worlds? However, there are vital differences in the way people are watching Instagram videos as compared to Facebook and YouTube videos.
How differently are people watching Instagram videos as compared to Facebook or YouTube videos?
The unfortunate news is, you can’t fiddle with the progress bar to get a preview of the video content. This has two implications: you either don’t watch it at all or have to watch the first few seconds to get a brief preview before deciding if you want to continue watching. Alternatively, just look at the video captions.
Since you can’t really trust the number of video views on Instagram, how do you ensure that people are watching at least 80% of your videos?
One thing you can do is, know what kind of videos are working on Instagram, and optimize that.
Let’s look at some of the ways people are using Instagram for video successfully.
How are people using Instagram videos?
- Visual storytelling
You can tell a story that is close to your heart and create something that tugs at the heartstrings of your viewers. Tell the story in a creative way instead of simply speaking into the camera.
Here is an example of Play-Doh helping the audience to reminisce their childhood.
There are plenty of sources you can check out for this. Two of them are 9gag and Giphy. People are drawn to humorous content most of the time because it is easy and entertaining.
If you are an into sports or extreme sports like Parkour, showcase your skills in a video. The thrilling nature of sports will help to bring in more viewership!
We hope this gives you some direction of how you should create effective video content for Instagram! What is your main takeaway? Let us know in the comment box below!
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