Now that we understand how to measure video ROI in the previous article, you can start to optimize your returns on video. If you have not read the previous article about what you need to know to measure video ROI effectively, I would suggest for you to do so first.
From the cost and benefit comparison in the previous article, we identified some gains and costs when measuring for video ROI.
To get more out of your video ROI, you can
either increase these gains or decrease these costs.
Increase your gains by :
- Getting more subscribers
To do this, you need to deliver effective video content. Start by learning about your audience and what they like. This is important so as to deliver content they want to watch.
- Generating leads more effectively
This can be done through extending your video reach. Repurpose your content and share the same video across different platforms and in different ways. For instance, sharing a short snippet of your full video on social media would help more people see your video.
- Increasing conversions
Always have call-to-actions(CTA) to get your audience where you want them to be. If the goal of your video is to increase sales revenue, lead them to the product page through your video.
Or decrease your costs by :
- Using readily available resources
If you have a venue where you can film or employees who are willing to be in your video, make use of that opportunity!
- Reducing hours spent on video distribution
Look for tools that can help reduce your time spend on video distribution. You might wanna try using waach to help you with this. A single upload distributes your video to multiple platforms within a short time.
- Rent or invest
Filming a one-off video for marketing, choose to rent instead or buy video equipment. If you are planning to commit to creating videos for your marketing, then invest in a good one to save you money in the long run. Alternatively, it might be cheaper to outsource to a video production house if you don’t have a team that is readily available.
Planning to try out some of the things mentioned here? Let us know!