Earlier this year, YouTube star PewDiePie got into trouble with the online video platform for making anti-Semitic jokes in one of his videos. This incident was the catalyst of YouTube’s decision to have greater content restrictions and stricter advertising policy on its platform. As such content containing hate, profanities and controversial issues will not be considered advertiser-friendly. This means that content creators in these niche areas will be excluded from YouTube’s ad revenue. Good news is, these content creators have looked to product placement and being in direct contact with brands.
While this step is taken in good will, it seems like YouTube left out how social media platforms such as Facebook and Instagram are fueling up their video capabilities. According to Adweek, social media has also become the platform of choice for both social video and video ads.
Why are videos of the future turning to social?
- Creating videos are easier
Just think about it, anyone with a Facebook or Instagram account instantly become content creators, empowered with easy tools and devices to produce quality videos. It does not take you a long time to upload and comes with prefix filters and stickers you can use to make your videos more interesting!
- Videos on social are also easier to watch and share
With lower capacity of internet data and growing content, users on the go are no longer watching videos on YouTube that are 20 minutes in length. They watch 3 minute videos on Facebook or 15 second videos on Instagram. Not to mention, both Facebook and Instagram also have more intuitive sharing and tagging as compared to YouTube.
- Videos on social feels more casual
Even if you are not a full-time vlogger or someone who takes videos too well, no one really takes it that seriously. The idea of sharing videos on social is to have fun while YouTube has a more serious tone to it. This encourages users to share videos more comfortably.
That being said, YouTube still remains relevant as a premier platform for more deliberate video-only content. However, content creators should still leverage on social media platforms such as Facebook and Instagram to maximize reach.
Now that you understand the platforms that are available even better, you can take the next step by getting your existing videos on multiple platforms. Social media is full of surprises, isn’t it? you can never be sure which online video platform will work best for your content. waach’s video ‘migration’ capabilities can help you get your existing videos on multiple platforms easily. All you have to do is select the videos you want to distribute, then select the platforms you want to be on and..voila!
Check out this article on how you can easily ‘migrate’ your videos.
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